Open-Source Google Analytics Alternatives (2026)

Identifying Google Analytics · Mark source

Google Analytics 4 Predictive Audiences UI used to identify the commercial product — GA4 UI used to identify the commercial analytics product. Source · License: Google product screenshot.

People look for a Google Analytics alternative when they want a cookie-free script, a self-hosted dashboard, or an OSI-style license. This hub lists tools we verified on 2026-10-21. Google Analytics is named only to identify that product class.

Quick take.

Plausible Analytics — Privacy-first, cookie-free web analytics. AGPL-3.0 community edition or cloud.
Umami — Privacy-first analytics platform. MIT, self-host or cloud, no cookies.
Matomo — Self-hosted PHP/MySQL digital analytics platform. GPL-3.0, formerly Piwik.

How we pick

Open-source license files we could open on an official host.
Self-hostable web analytics (not a closed SaaS-only pixel).
Documented platforms from the project’s own README or site.
No unsourced “beats GA4” claims.

Comparison

Name	License	Price	Platforms	Runs locally	Job	Last release
Plausible Analytics	AGPL-3.0	freemium	Linux, Docker, Web	Yes	See page	v3.2.1
Umami	MIT	freemium	Linux, Docker, Web	Yes	See page	v3.4.0
Matomo	GPL-3.0	freemium	Linux, Web	Yes	See page	5.14.1

Three analytics-class jobs: Plausible for a small cookie-free dashboard, Umami for MIT self-host, Matomo for a full PHP stack — forkalt comparison graphic (2026-10-21). Not a ranking.

Why these three

The 2026-10-21 check covers Plausible, Umami, and Matomo.

Plausible is a privacy-first web analytics app. plausible/analytics: AGPL-3.0 (LICENSE.md), 29,577 stars / 1,913 forks, last push 2026-10-20T12:18:39Z, latest release v3.2.1 (2026-05-15). README: cookie-free Google Analytics alternative; cloud or self-hosted community edition. Elixir.

Umami is a privacy-first analytics platform. umami-software/umami: MIT, 39,493 stars / 8,357 forks, last push 2026-10-20T23:27:19Z, latest release v3.4.0 (2026-09-17). README: no cookies, no surveillance, self-hosted or cloud. TypeScript.

Matomo is a PHP/MySQL analytics platform. matomo-org/matomo: GPL-3.0, 21,964 stars / 2,919 forks, last push 2026-10-21T01:40:27Z, latest release 5.14.1 (2026-10-04). README: PHP 8.1+, MySQL 8.0+ or MariaDB 10.6+; five-minute install plus a JavaScript tag. The README’s “1,400,000 websites” figure is a vendor claim, not a forkalt count.

Head-to-head: Plausible vs Umami. Versus the commercial product: Plausible vs Google Analytics.

Sourced snapshot (2026-10-21)

Field	Plausible	Umami	Matomo
License	AGPL-3.0	MIT	GPL-3.0
Stars	29,577	39,493	21,964
Last release in this check	v3.2.1 (2026-05-15)	v3.4.0 (2026-09-17)	5.14.1 (2026-10-04)
Stack	Elixir / Phoenix	TypeScript	PHP + MySQL/MariaDB
Job	Cookie-free dashboard	Privacy-first analytics	Full self-host stack
Quality vs GA4	Not independently tested	Not independently tested	Not independently tested

Who should switch

Need a small cookie-free dashboard and accept AGPL: Plausible. Versus GA4: Plausible vs Google Analytics.
Need MIT and a TypeScript codebase: Umami. Compare: Plausible vs Umami.
Need a long-standing PHP analytics suite: Matomo 5.14.1.
Need workflow automation, not analytics: Zapier alternatives.

Limitations we actually sourced

AGPL-3.0 (Plausible) extends copyleft to network use — read LICENSE.md if you will offer it as a service. Umami’s MIT is permissive; that is not legal advice. Matomo needs PHP 8.1+ and MySQL 8.0+ / MariaDB 10.6+ (README). We did not test GA4 import, ecommerce, or consent-mode parity.

Listed options

Plausible Analytics

Privacy-first, cookie-free web analytics. AGPL-3.0 community edition or cloud.

AGPL-3.0

Umami

Privacy-first analytics platform. MIT, self-host or cloud, no cookies.

MIT

Matomo

Self-hosted PHP/MySQL digital analytics platform. GPL-3.0, formerly Piwik.

GPL-3.0

FAQ

What is the best free Google Analytics alternative right now?

Among options we sourced on 2026-10-21, Umami is the MIT privacy-first app (39,493 stars, v3.4.0). Plausible is the AGPL cookie-free dashboard (29,577 stars, v3.2.1). Matomo is the GPL-3.0 PHP stack (21,964 stars, 5.14.1). “Best” depends on license, stack, and how much of GA4 you actually need. We have no bake-off. See Plausible vs Umami.

Are these drop-in GA4 replacements?

No sourced document we opened claims GA4 event-model or BigQuery export parity. Plausible and Umami READMEs describe cookie-free, privacy-first dashboards. Matomo’s README describes a PHP/MySQL install plus a JavaScript tag. Feature matrices stay untested here.

Can I keep using a hosted product?

Each project also sells or documents a cloud edition. This hub is about the open-source trees we opened. Hosted billing is out of scope.

Sources & verification

Last verified 2026-10-21 · Last updated 2026-10-22· Edited by forkalt editors · Editorial policy

License notes are not legal advice. Read the original LICENSE. Trademark & disclaimer.